It used to be so easy to use an SEO link building service – all you had to do was set up a few link swaps with willing partners. Now that everything is more commercialized and more sophisticated,there are now entire firms that focus their services on brokering link swaps between websites. That’s when google started making it tougher for marketers. Now, irrelevant links are not capable of giving your page rank a boost. And link building services that are automated? Google squished that dream like a child’s sandcastle.

Link building is no longer the simple, foolproof process it once was. The poor folks over at Google Sandbox can attest to that sad truth. There are just so many ways that your link building efforts can end up going wrong, including the fact that your site might be just one in a sea of websites about the topic you’re trying to market. There is just so many little errors that can happen when you’re trying to do link building that many online marketers shudder at the thought of displeasing the vengeful “Googlegods.” This kind of anxiety has begun being referred to as “Googlephobia” – fitting, no?

If you’re thinking about working with an SEO service staffed by professionals, that might be able to help keep you from losing your marbles over link building. These companies keep their ears to the ground and can tell when even the slightest shift has occurred in Google’s preferences and policies. They’ll be able to help your website stay ahead of the SEO link building tide, and keep you on top.

A wave of old wives tales and superstition inspired by Googlephobia have lingered for years, and can lead the most hardy of internet marketers astray. It doesn’t help that people keep spreading them around. And the only way that people really seem to get a handle of when they go wrong is after their site has been banished from Google.

Of course, the best way to get good SEO link building is to figure out all the what’s, when’s how’s and where’s of backlink creation:

What you want is high quality content. You don’t want junk, spam or tricky double talk. You need to have solid articles, press releases and videos in order to please the big G.

When do you need to work on backlinks? Simple. You just need to do it often enough to stay in the game, but not so often that you get kicked off the field. That might seem a little vague, so let me put it this way. Google is your neighbor – you know, the nice little old lady who brought you a pie when you moved in. How often do you think you ought to stop by to say hello? Probably not more than once a week, but not less than once a month or she might start thinking you have a problem with her.

How should you go about things? Naturally, of course. Google will slap you if they think your backlinks are too unnatural, so if you stick with the natural realm then they’ll be less likely to drop the banhammer on you. Automated software is the number one way to stir up the anger of the Google gods. The more natural your backlinks are, the more Google will show favor to your websites.

Where should you start posting your backlinks? Well, Google’s spiders are always looking for new food (hence, the term spider bait) – so welcome them into your site with good food and a nice atmosphere. Where you put your backlinks are a very important step in the process. You want to make sure that your backlinks are showing up in places that are actually relevant.

Maybe it’s harder to get your site to show up at the top of the search engines than it once was. And getting your website to the top of a keyword’s search results can be full of new and terrifying dangers. But there are SEO link building services out there that can help you fend off your Googlephobia, unless of course you’re one of the lucky folks with nerves of steel and tons of time on your hands.

Filed under: SEO Link Building Services

Like this post? Subscribe to my RSS feed and get loads more!